Why do Inbound Marketing?
Using your marketing dollars on Inbound helps create a system you can rely on to generate leads. Not just ANY leads, but leads that are right for your company, that turn into long-term, dependent customers!
When “attracting” strangers to your brand, you will need to build brand awareness, reach new audiences, and draw new traffic to the website. Generating high quality content based on your clients’ Buyer’s Persona and Buyer’s Journey will bring people to your brand. Some of the techniques to attract people to your brand involve:
- Search Engine Optimization
- Keyword Research
- Social Media
Converting visitors on your side requires really knowing their journey and what motivates them to learn more. The goal is to engage them with something that will cause them to share some information with you for future marketing.
- Landing Pages
- Calls to Action
- Premium Rich Content
- Persona Focused Conversion Paths
Now that you have the lead, understand that they may not quite be ready to purchase. Engaging them with quality content that moves them down the journey is crucial here. Also, at this point, you want to make sure your Sales and Marketing Team are aligned.
- Email Marketing
- Marketing Automation
- Customer Relation Management (CRM)
AWESOME! You’ve scored a new client. Now make sure you keep them happy and the relationship strong while encouraging positive reviews, referrals and testimonials.
- Customer Engagement
- Resource Center
- Smart Content