The Franciscan Center for Evangelization & Renewal needed a brand identity that honored their mission while feeling modern and inviting. Little J delivered a complete brand system — from logo and stationery to digital presence — that positions them as a premier center for Catholic renewal.
The Center needed to stand apart from the university's main brand while still feeling connected to the Franciscan tradition. The brand had to appeal to both longtime supporters and a new generation of Catholics seeking spiritual growth.
Deep-dive brand positioning workshop with stakeholders
Custom logo mark inspired by Franciscan symbolism
Complete stationery system — letterhead, envelopes, notebooks, business cards
Earthy green and gold color palette rooted in tradition
Digital brand guidelines for web and social consistency
Mobile app brand integration
Cohesive brand identity across all touchpoints
Brand system adopted across print, digital, and environmental applications
Elevated perception among donors and prospective students
Foundation for future web and digital marketing initiatives