Augustine Institute needed a comprehensive marketing strategy to launch their Amen app — a Catholic prayer and meditation app entering a competitive market dominated by secular alternatives. Little J developed the full go-to-market plan spanning paid media, email, social, press, SEO, and parish outreach.
Launching a faith-based app into a market dominated by Headspace and Calm required a fundamentally different approach. The audience wasn't searching for 'meditation apps' — they were searching for ways to deepen their prayer life.
Multi-channel marketing strategy spanning 9 channels
Press and Catholic media outreach to over 50 publications
Social media influencer campaign with Catholic content creators
Email marketing leveraging Augustine Institute's 1.16M subscriber list
Parish channel toolkit distributed to 5,000+ parishes
ASO and SEO strategy targeting Catholic-specific search terms
Successful app launch across iOS and Android
Cross-platform campaign reaching millions of Catholics
Strategic partnerships with FORMED, Real Life Catholic, and FOCUS
Parish toolkit adopted by thousands of communities nationwide